In 1957, the fashion houses of Givenchy and Balenciaga introduced the “Sack Dress” in their spring collections, a formless, waistless dress that narrowed down severely at the hem. Givenchy declared that the Sack dress was, “More than a fashion, it’s actually a way of dressing.” It was probably freeing from having to cinch in the waist with major industrial-strength high-waist girdles that were necessary to achieve Dior’s wasp-waisted “New Look” (introduced after WWII).
Like many haute couture styles, you needed to be very tall, slim hipped, skinny and have a permanent slouch to pull this look off.Vogue magazine praised it for its sense of mystery. “No gentleman is ever going to puzzle his brain over the form of a girl in a Bikini bathing suit.” -Anita Loos for Vogue. I’ll say! I’m sure this man is really thinking, “Why on earth is this attractive woman wearing a wool potato sack?”